Payji

We were asked to create a brand story and i.d. for a purposeful fintech biz whose inaugural offering is a people-powered cashless payments-platform that gives back to the communities in which its used. So for the master-brand we went tribal – with a distinctive hand drawn totem logo that speaks in emojis and glyphs. And for the payments-platform i.d. we focused on the PAYJI ‘cat’ element of the logo to create the simple ‘button-minded’ PAYJIpay sub-brand.