Musicate

Music & Memory is a US charity focused on innovating and delivering therapy for people with cognitive impairment using favourite music. When their UK/EMEA leadership team saw the opportunity to expand and amplify the ambition and objectives of music based clinical therapies the US liberated them to carve their own line. So they needed a new identity that both celebrates their M&M origins as well as embracing the new trajectory. This required a new name, and a new identity built for the screen-age – a sharable, punk-able, pimp-able one - that could capture the dynamism, exhilaration and eclectic nature of all music.