Genomics England
As Genomics England approached the end of its ground-breaking 100,000 Genomes initiative it realised that before the trumpet fanfare, there needed to be an acknowledgement of all those unseen people who made it possible. So we developed the 100,000 Thankyous campaign using a smart mixture of digital and social strategy and production to reach the right people – demanding the build of a simple bespoke landing-page layer and the generation of multiple social assets for deployment across all GE partner social platforms.