London’s most iconic hotel has sometimes been considered off limits for ordinary mortals. A refined proposition led to a campaign idea designed to make The Ritz more accessible, without appearing to step down from its pedestal. ‘It’s The Ritz’ justifies extravagance while talking to a new audience in a language they understand.
At the same time an extensive overhaul of the brand assets was undertaken which included revising the iconic logo so that it reproduced more clearly on both egg-cups and front-of-house awnings. We also created new templates for all internal and external communications to ensure brand consistency and a new t-shirt design for Arlington, the Ritz teddy bear.
A 50/50 production—Sparks and Spanners
SOURCE: Diamond Conspiracy