LONDON BUSINESS SCHOOL

BRAND DEVELOPMENT

Love a big idea. But their ability to assimilate, adapt and flex defines whether they live or die.

Bringing them to life in a business or organization from the inside out and the ground up requires the ability to manage and steward the idea through multiple stakeholder groups inside multiple business functions – with a clear view of how that big idea gets activated across the pertinent channels and platforms.

London Business School shaped a purpose – To have a profound impact on the way the world does business – and it defined the instrument by which they could realise that – enabling everyone from faculty to students to - Find your voice – in a sector populated by me-too business school offerings.

A brand purpose narrative was developed with an accompanying set of visualisations. This narrative was then work-shopped with every stakeholder group to hone and refine – and then bought to life in campaigns and activations.

This was a 9 Yrd production—mainly Sparks

SOURCE: ThinAirFactory

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Creative:

Julian Borra

M: 07711 005 563

E: julian@thetoolshed.london

Production:

Jonny Campbell

M: 07702 125 411

E: jonny@thetoolshed.london