LONDON BUSINESS SCHOOL
Love a big idea. But their ability to assimilate, adapt and flex defines whether they live or die.
Bringing them to life in a business or organization from the inside out and the ground up requires the ability to manage and steward the idea through multiple stakeholder groups inside multiple business functions – with a clear view of how that big idea gets activated across the pertinent channels and platforms.
London Business School shaped a purpose – To have a profound impact on the way the world does business – and it defined the instrument by which they could realise that – enabling everyone from faculty to students to - Find your voice – in a sector populated by me-too business school offerings.
A brand purpose narrative was developed with an accompanying set of visualisations. This narrative was then work-shopped with every stakeholder group to hone and refine – and then bought to life in campaigns and activations.
This was a 9 Yrd production—mainly Sparks